It was the day of Chetra Navratri, an ancient Indian festival marking the beginning of Ram Navami. On that second morning of Navratri in 2018, a friend, who was visiting my house in Jaipur, expressed his desire to visit the temple of Jeen Mata and Khatu Shyam in Sikar. We were sitting near the temple and watching people praying and lighting incense sticks. But this incense stick was causing a different suffocation instead of fragrance, perhaps it was due to its excessive smoke.

Then we decided why not make such incense sticks in which there is less smoke with natural fragrance, and we made SHIVGANGA.

Now it was the turn of such a brand name, which generates devotion in the people and one can attain inner peace only by remembering the name. In the meantime, we studied many names, only then we read this name in a newspaper and with reading it felt as if the solution to our problem had been found. We made it our brand name and addressed it in its tag line. 

(Vishwaas ka ek hi naam).